Audiences & segmentation
Target exactly who gets what
Build audiences from rules you can combine, with nested groups and manual A/B tests.
What you can do
An audience is defined by rules, not by static lists you keep by hand.
Rules you can combine (and/or), with nested groups
Membership recomputed on a schedule
Manual A/B tests to compare two variants
Reusable for campaigns and automations alike
Part of the platform
Connected to the rest of Mailmus
This is not a feature on its own: it is used directly by other parties de Mailmus.
Campaigns : a campaign always targets an audience defined by these segmentation rules.
Automations : an automation can trigger or branch on whether a contact belongs to an audience.
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